Since its inception, email remains to be the most trusted mode of b2b communication. The reason is email is a fast, cheap, reliable, and straightforward method for many to understand. Notable food brands use email ads to target customers and maintain loyalty with their existing clients.
If you are in the foodservice industry, here is why you must incorporate email marketing into your business.
High Return on Investment (ROI)
Research indicates that for every dollar you spend on emails, you get $42 in return. The Association of National Advertisers estimates that 66% of consumers have made an online purchase from email advertisements.
Generally, this digital advertising technique is scalable depending on the size of your food brand. Whereas small businesses have a small budget, large brands have a significant amount set aside for it. Nevertheless, a study from eMarketer showed that email has 122% ROI, nearly four times more than other promotion tools.
Easy to Establish
Once you have created your website, you invite visitors to your subscription list through an online form. This technique allows you to create an email listing to engage your clients on matters of your business. The method helps you target the right audience and avoid email spamming, which is against most email provider terms and conditions.
With many available email marketing providers, you can use easy-to-use templates to set up campaigns, track data and interact with clients. In addition, you can create personalized messages to your recipients to streamline and reach more people with lesser effort. Automation of email responses helps to save time and encourage engagements with customers.
In a food business, there are many stakeholders from suppliers, customers, staff, and partners. Email providers help to create various b2b listings for different campaigns.
Build Strong Customer Relations
Many stakeholders in the food industry are interested in the safety and condition of the food, email help to inform them of the processes and professionals involved in making your business a success. Email provides support to customers who have questions about your services. It offers the opportunity to inform clients about available deals, coupons, and discounts.
Email makes it easy to communicate changes in b2b regulations, prices, and unforeseen inconveniences such as delays or temporary closure. Emails allow you to show appreciation to your loyal customers through loyalty programs.
Email helps to bring traffic, generate leads and create value for all stakeholders in your food brand.